A Fintech Marketing Specialist is responsible for developing and executing marketing strategies that drive awareness, acquisition, and retention for a financial technology company’s products and services. This role requires a deep understanding of the fintech landscape, digital marketing, and customer behavior in financial services.

Key Responsibilities:

• Marketing Strategy & Campaigns Management
• Develop and implement marketing plans aligned with the company’s business goals and objectives.
• Plan and execute multi-channel marketing campaigns, including digital advertising, email marketing, social media, content marketing, and SEO.
• Monitor and analyze campaign performance, adjusting strategies as needed to maximize ROI.

• Content Creation
• Create compelling content that educates and engages target audiences, including blog posts, whitepapers, case studies, and social media updates.
• Create compelling content that educates and engages target audiences, including blog posts, whitepapers, case studies, and social media updates.
• Collaborate with designers and other content creators to produce high-quality marketing materials.

• Market Research and Analysis
• Conduct market research to stay up-to-date with industry trends, competitor activities, and customer needs.
• Analyze data and insights to inform marketing strategies and improve campaign performance.
• Supporting the business development team through direct marketing outreach campaigns.

• Brand Management
• Ensure consistent brand messaging across all marketing channels.
• Develop and maintain brand guidelines and oversee their application in all marketing activities.
• Be companies spokesman at different events, through active social media engagement and through conference attendance.

• Collaboration and Coordination
• Work closely with sales, product development, and customer service teams to ensure alignment and support business objectives.
• Manage relationships with external vendors, agencies, and partners to execute marketing campaigns effectively.

• Performance Tracking and Reporting
• Track, measure, and report on the performance of all marketing campaigns.
• Use data-driven insights to refine marketing strategies and demonstrate the impact on business goals.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 3-5 years of experience in marketing, preferably in the fintech or financial services industry.
• Skills:
  • Strong understanding of digital marketing channels and tools.
  • Excellent communication and copywriting skills.
  • Proficiency in marketing analytics and data analysis.
  • Ability to manage multiple projects and deadlines.
  • Knowledge of SEO, SEM, PPC, and other online marketing techniques.
  • Excellent spoken & written English (knowledge of German or French is a great plus)
  • Desire to learn, seek new challenges and take on additional responsibilities.
  • Responsive with good communication skills working in a multicultural environment.
  • Excellent communication and copywriting skills.